Karel van der Horst
We connect commerce
Tradeplace is proud to announce the successful launch of our innovative Digital Sales Assistant at the prestigious Küchenmeile 2024. This state-of-the-art service is transforming the way appliance manufacturers and kitchen retailers connect with their customers by addressing some of the most pressing challenges in the industry.
For years, the appliance industry has grappled with the limitations of traditional sales materials. Consumer and retailer sales prices were often not readily available or quickly became outdated in printed formats. The lack of transparency in product availability added another layer of complexity, leaving both retailers and consumers in the dark. Printed line-ups were difficult to access, feature explanations were frequently insufficient, and catalogs became obsolete almost as soon as they were printed. Moreover, showcasing product combinations was a near-impossible task in the static pages of a printed catalog.
These challenges were compounded by the high costs associated with printing and the significant environmental impact it entailed. Tradeplace, together with BSH Home Appliance Group, addressed the need for a dynamic, cost-effective, and eco-friendly solution, which led to the all new Digital Sales Assistant.
The Digital Sales Assistant
The Digital Sales Assistant is a comprehensive digital platform that brings a multitude of benefits to the appliance and kitchen industry:
Real-Time Price Updates With the Digital Sales Assistant, prices are no longer set in stone. Retailers can provide up-to-date consumer and sales prices, ensuring that customers always have the latest information at their fingertips.
Transparent Product Availability Our service provides instant insights into the availability of products, allowing retailers to manage customer expectations and streamline their inventory processes.
Accessible Product Line-Ups Gone are the days of cumbersome printed materials. Retailers and manufacturers can now offer easily navigable digital line-ups, making product ranges more accessible than ever.
Detailed Feature Explanations The platform delivers comprehensive explanations of product features, allowing consumers to make informed purchasing decisions based on detailed and accurate information.
Current Catalogs Say goodbye to outdated printed catalogs. The Digital Sales Assistant ensures that all product information is current, providing a digital catalog that evolves in real-time.
Interactive Product Combinations Retailers can now showcase how different products combine together through the Digital Sales Assistant's combinatory features, enhancing the customer experience and potentially boosting sales.
Cost Efficiency and Environmental Responsibility By eliminating the need for printed materials, the Digital Sales Assistant significantly reduces printing costs and the environmental footprint of the sales process.
Seamless Integration with Kitchen Planning Software A remarkable enhancement to the Digital Sales Assistant is its ability to integrate with Kitchen Planning Software, providing a seamless experience for kitchen planners and their customers. With integration with Carat available in 2024, and Cyncly (Winner Flex) expected by the first quarter of 2025, kitchen planners can effortlessly include real-time data from the Digital Sales Assistant into their projects
Unified User Master Data (U2MD) The Digital Sales Assistant also benefits from Tradeplace's unified user master data. This means that all Tradeplace solutions—including the Digital Sales Assistant, Portals Hub, Content Hub, and Message Hub—are accessed with the same username and password, streamlining the process for retailers and enhancing overall security.
Launch at the Küchenmeile 2024
The launch at Küchenmeile 2024 was met with resounding acclaim from both manufacturers and retailers who were eager to embrace this digital transformation. The Digital Sales Assistant is not just a tool; it's a game-changer in the appliance and kitchen industry, paving the way for more efficient, informative, and sustainable business practices.
As Tradeplace continues to innovate and support our partners in the industry, we look forward to the widespread adoption of the Digital Sales Assistant and the positive impact it will have on businesses and consumers alike. The future of appliance sales is here, and it is digital.
Get in touch with the Tradeplace team
For more information about the Digital Sales Assistant and how it can revolutionize your sales experience, please contact Tradeplace. Together, we're building a smarter, more connected, and sustainable industry. We connect commerce.
