Content AI Process for Manufacturers.
This article explains how Artificial Intelligence generated product and marketing content is made using the Tradeplace Content Hub as source
Tradeplace applies Squadra/OpenAI to serve 3 distinct use cases
- AI generated (SEO) product marketing texts
- AI summarised marketing texts
- AI paraphrased marketing texts
Process Workflow 
Provide list of products (EAN/GTIN) for which AI needs to generate text(s) |
Manufacturer |
Provide requirements for AI text(s) to be generated |
Manufacturer |
Check if all requested products are in the Manufacturer's Content Hub |
Tradeplace |
Check requirements for AI text(s) to be generated |
Tradeplace |
Workshop to create requirements for AI text(s) |
Manufacturer + Tradeplace |
Create template for AI text(s) meeting requirements |
Tradeplace |
Generate requested AI text(s) for the list of products |
Tradeplace |
Review generated AI texts + feedback improvements |
Manufacturer |
Generate requested AI text(s) for list(s) of products |
Tradeplace |
Receive generated AI texts |
Manufacturer |
This process will produce AI generated document that follows a desired template, coming from an initial list of products provided by the manufacturer.
The product list is cross referenced with the list of existing products in the Content Hub, to obtain all relevant information for the desired template.
All templates are workshopped with the manufacturers, to fit the specific requirements.
Request Form
For ease of operation of Content AI a Monday request form is set-up, via this Form new requests can be submitted
To access the form, click here: Request Form
- All necessary information is gathered to generate texts by the AI.
- After validating the request next steps like in the process flow described will be taken.
- The requestor leaves her/his email contact on the form which is used for communication in all steps of the process