The Digital Personalised Catalogue is designed to integrate smoothly with the Kitchen Planning Software (KPS), offering a broad selection of products from various brands.
The DPC is part of the Kitchen Planning Sotfware, it delivers multiple advantages for a better kitchen planning journey:
- Rich Visuals and Detailed Specifications: High-quality images, videos, and specifications provide a realistic representation of kitchen plans.
- Feature Benefit Explanations: In-depth explanations of product features and benefits aid customers in making informed decisions.
- Brand Introductions: Summaries of each brand highlight their unique qualities and heritage.
- Retailer Insights: Detailed information about kitchen retailers supports the purchasing process and promotes local businesses.
- Personalised Access to Information: Customized access to information enhances the overall Kitchen Purchase Journey (KPJ).
- Unified Kitchen Planning Software: A single KPS improves efficiency and reduces errors in the design process.
- Automated Rich Product Information: Automated access to comprehensive product details for planned kitchens enhances accuracy and reduces manual efforts.
- Detailed Kitchen Retailer Information: Profiles of kitchen retailers assist customers in selecting the right partner for their kitchen projects.
- Showroom Information: Availability of showroom details helps customers to arrange visits and draw inspiration.
These features aim to provide a seamless, improved kitchen planning experience, fostering customer satisfaction and streamlining the process for both consumers and retailers.
Consumer Decision Journey
The workflow represents a customer's journey from the initial interest in a product to the consideration of repurchasing it, broken down into distinct stages, where the DPC is relevant in the first stage, up until the purchase.
Incorporating the DPC into the described workflow can enhance the customer experience by providing tailored information and offers. Here's how it relates to the relevant stage:
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Purchase Trigger: When a customer shows initial interest, the Digital Personalised Catalogue can be introduced, using customer data to present products that align with their interests or needs.
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Information Stage:
- Orientation: The Digital Personalised Catalogue offers a curated selection of products based on the customer's preferences, search history, or demographic data, simplifying their research process.
- Reassurance: Customer reviews, detailed product information, and comparison tools within the catalogue can provide the reassurance customers seek before making a decision.
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Purchase: The Digital Personalised Catalogue facilitates the purchase by offering a streamlined and personalised checkout process. Recommendations for accessories or complementary products can be made at this point to increase the order value.
The Digital Personalised Catalogue thus serves as a dynamic tool throughout the customer journey, aiming to improve customer satisfaction and loyalty. It helps Tradeplace and its participating companies to provide a personalised shopping experience, which can lead to increased customer retention and sales.