This article summarizes the Consumers Decision Journey while using the Digital Personalised Catalogue.
To provide the Retailer information please download the following document, fill it out and send it back to support@tradeplace.com, so that we can add it to the DPC solution.
Download DPC Retailer Template
Consumer Decision Journey
The workflow represents a customer's journey from the initial interest in a product to the consideration of repurchasing it, broken down into distinct stages, where the DPC is relevant in the first stage, up until the purchase.
Incorporating the DPC into the described workflow can enhance the customer experience by providing tailored information and offers. Here's how it relates to the relevant stage:
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Purchase Trigger: When a customer shows initial interest, the Digital Personalised Catalogue can be introduced, using customer data to present products that align with their interests or needs.
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Information Stage:
- Orientation: The Digital Personalised Catalogue offers a curated selection of products based on the customer's preferences, search history, or demographic data, simplifying their research process.
- Reassurance: Customer reviews, detailed product information, and comparison tools within the catalogue can provide the reassurance customers seek before making a decision.
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Purchase: The Digital Personalised Catalogue facilitates the purchase by offering a streamlined and personalised checkout process. Recommendations for accessories or complementary products can be made at this point to increase the order value.
The Digital Personalised Catalogue thus serves as a dynamic tool throughout the customer journey, aiming to improve customer satisfaction and loyalty. It helps Tradeplace and its participating companies to provide a personalised shopping experience, which can lead to increased customer retention and sales.