Tradeplace Content
Tradeplace Content is our integrated solution for Product Information Management Services. We connect commerce by managing, maintaining and distributing all product related data and assets. Tradeplace Content solutions facilitate product information information to be stored and exported in many different standards, formats, templates and requested transport methods, depending on the needs and standards of retailers and manufacturers.
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One trusted source of Product Information, in standardized format, featuring conversion in all required output formats. The Content Hub includes an extensive portal and quality controls on compliance to several predefined as well as tailored PI standards.
The smaller version, Content Hub Starter, serves the needs of small-sized manufacturers with <500 SKU’s, yet still provides a full function PIMS solution, including PDM.
Tradeplace Content AI
Content AI is an add-on to Tradeplace Content Hub and is an AI solution, generating product and marketing content using Tradeplace Content Hub as the single source. Based on your existing database, the integrated AI tool creates custom generated, SEO optimized marketing texts at scale.
The generated texts and content, will be stored in Tradeplace Content Hub.
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The Conten Portal is the download portal for retailers, giving UX optimised access to Product data & asset download cross-brand, cross-product category.
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PIMS solution for manufacturers to maintain full set of product information, including logistics, (digital) marketing, Electronics Shelf Labels and sustainability. Optional and additional plug ins include and Data Asset Management System and Datasheet creation services.
The Content Central cloud application provides a fully functional content management solution that can be deployed within weeks.
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Publish data through Tradeplace into any of the global standard datapools. Customized and standardized with and through Tradeplace and GDSN. Solutions for standardization already available for various European retail partners:
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Aims for cross brand standardization of data. Comprehensive framework for the exchange of product information, ensuring consistency, accuracy, and up-to-date data for both retailers and manufacturers.
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Created by: Retailers, Manufacturers, Solution providers and standardisation & classifications associations.
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TradePI Standard data output is categorized in 4 main groups: Basics, Green, Features and Marketing.
Are you interested in the relevant structure for your organization?
Tradeplace Standards manager
If the TradePI Standard solution does not fit the need for your business, we have the solution to maintain product data standard in a smart and simple way..
Tradeplace Standards Manager enables Industries and associations to set and maintain its own PI standards, tailored for your own specific needs.
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During the Consumer Decision Journey, the consumer seeks for orientation and reassurance on the right choice of appliances, driven by the right content. Most solutions provide long text, mostly in a B2B format and often accompanied by a rendered image.
Tradeplace Personalized Catalog is providing orientation and reassurance at the right moment in the Kitchen Planning Journey. Upon request, it will provide a small retailer branded responsive website, which gives all the (combined information, including rich media to the consumer.
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